The formidable momentum once enjoyed by Ola Electric now appears to be wavering. After its entry into the electric two-wheeler market with strong aspirations, the company is now facing headwinds as it stands on the verge of losing its No. 4 position in the domestic category.
According to the report, Ola’s two-wheeler sales are seeing “a steep decline” and the company’s founder, Bhavish Aggarwal, has shifted focus toward a new business initiative—battery energy storage—hoping the pivot will offset the deterioration in its core scooter business.
In the meanwhile, competition is intensifying. Legacy OEMs and other EV players are gaining ground, and Ola’s challenges extend beyond just rival models: issues with after-sales service, distribution and market share erosion are contributing to a tougher operating environment.
The pivot to energy storage, via a product named “Ola Shakti” powered by in-house 4680 battery cells, has been announced as the next build-out. Commercial deliveries are slated for January. For investors and stakeholders, the question remains whether this step can actually restore confidence—amid execution risks, legacy business pressure and increasing regulatory scrutiny.
In short, while the vision remains broad and ambitious, the practical challenge for Ola Electric is steep: can the company transition effectively from its faltering EV scooter business into a credible energy-storage player and thereby reassure investors who are increasingly wary of falling market share and missed operational targets?
