Realty Firms Maintain Launch Momentum Amid Strong Housing Demand

Real estate developers continue to report healthy booking momentum, particularly in the mid-income and premium housing segments. New project launches across key urban markets have picked up pace as developers capitalise on sustained end-user demand.

Industry players indicate that improved affordability, stable interest rates and limited unsold inventory are supporting sector traction. Developers are also focusing on faster execution and asset-light models to improve cash flows.

Market watchers believe the residential cycle remains favourable, although supply discipline and cost management will be crucial going ahead.

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