The Purple Style Labs IPO enters its final day of subscription today. The Rs. 680-cr. IPO, backed by the operator of luxury fashion platform Pernia’s Pop-Up Shop, opened on August 31 and closes on September 2.
The latest reports suggest that investor demand has remained relatively muted, while the grey-market premium has fallen to around 1%, reflecting cautious expectations regarding listing gains.
Investors are likely to focus on the company’s premium-fashion business model, revenue growth and future expansion plans. The allotment is expected around September 3, with the tentative listing date set for September 7.
