German automobile manufacturer Volkswagen is reportedly exploring a strategic partnership with the JSW Group to strengthen its presence in India’s rapidly growing automobile market.
The proposed partnership could help Volkswagen increase localisation, expand its product portfolio and improve manufacturing efficiency. JSW has already entered India’s passenger-vehicle market through its partnership with SAIC Motor for the MG brand.
Volkswagen has operated in India for more than two decades but currently holds a relatively small share of the domestic market. A partnership with JSW could provide the company with additional manufacturing and business capabilities as it attempts to improve its competitiveness in India.
