Chatterbox Technologies, the company behind influencer platform Chtrbox, has made waves by becoming India’s first public influencer-marketing firm. Now, it’s setting its sights on strategic acquisitions to deepen its growth trajectory and global footprint.
For CEO and founder Raj Mishra, the IPO was more than a capital raise—it was a credibility boost. He describes the listing as a “catalyst” for expansion into new markets and monetization strategies.
Where the IPO Proceeds Will Go
Mishra says funding will be allocated to:
- Building out tech and AI tools (such as analytics, brand-matching, monitoring, and performance metrics)
- Expanding regionally and internationally (plans include Dubai, Korea, Indonesia, and other emerging markets)
- Pursuing mergers and acquisitions with firms that bring complementary capabilities or access to new geographies
However, he emphasizes financial discipline: any investment must show a clear return or strategic value.
Acquisition Strategy
Mishra explains that while M&A has been considered before, they delayed action until they had sufficient liquidity and growth momentum. Now, with IPO backing and stronger balance sheet strength, they are prepared to acquire firms that “need a home” and that can bolster their market positioning.
Focus on Regional Creators
A recurring theme in Mishra’s vision is the importance of tier-2 and tier-3 creators. These regional voices bring authenticity and cultural resonance in their communities. Chatterbox currently works with around 300,000 creators across nano to celebrity tiers and aims to deepen its presence in India’s heartland.
He notes that the creator economy has grown rapidly, with three to four million content creators now monetizing—a 300%–350% rise over five years.
Leave A Comment