Meesho’s launch of its in-house logistics arm, Valmo, has reshaped India’s e-commerce delivery landscape and raised questions about the future of traditional third-party logistics providers. While the full extent of Valmo’s impact is still unfolding, it has certainly disrupted the established order of logistics players in the country.
Before Valmo, logistics giants such as Delhivery, Ecom Express, XpressBees and Shadowfax dominated parcel movement in India, building large networks and raising billions from investors. But the emergence of Valmo has coincided with a slowdown in growth for some of these players, particularly in e-commerce volumes. Delhivery’s e-commerce shipments grew only modestly, underscoring the shift in volume flows.
Launched in early 2024, Valmo enables Meesho to internalize a significant portion of its delivery operations rather than relying exclusively on external partners. Over time, the platform has scaled rapidly, with reports showing it now manages a large share of Meesho’s parcel volumes and handles millions of shipments across thousands of pin codes.
This shift has placed pressure on traditional logistics companies. Valmo’s growth has been cited as a factor in the struggle of firms like Ecom Express, which was heavily dependent on Meesho for revenue and faced dramatic declines in shipment volumes, leading to consolidation in the industry.
Analysts note that Meesho’s approach to logistics — blending technology with a distributed network of local partners — offers lower per-order costs and tighter control over delivery quality. This has the potential to change cost structures and customer experience dynamics for value-centric e-commerce players.
However, the transformation is not without challenges. Traditional logistics firms are adapting by diversifying services and expanding beyond pure e-commerce delivery, while Meesho itself must balance rapid scale-up with operational reliability in its decentralized delivery network.
In summary, Valmo has not delivered a definitive knockout blow to e-commerce logistics, but it has significantly altered competitive dynamics — bruising incumbents and forcing a re-evaluation of delivery models in India’s thriving online retail market.
