FMCG firms are closely monitoring rural demand trends, which are showing early signs of stabilisation after a muted phase. Improved monsoon patterns and government support measures are expected to aid rural consumption.
Urban demand continues to remain resilient, supported by premiumisation and steady discretionary spending. Companies are also intensifying distribution expansion and product innovation.
Industry analysts believe volume recovery in rural markets will be a key trigger for sector re-rating over the coming quarters.
