Marico is strengthening its premium product portfolio to improve growth and profitability in urban markets. The company is focusing on health, wellness, and value-added food products.
Changing consumer preferences and rising disposable incomes are supporting demand for premium FMCG categories. Marico is also expanding digital marketing initiatives to improve customer engagement.
Analysts believe the company’s diversified product strategy could help maintain stable long-term growth despite rising competition in the FMCG sector.
