RBL Bank is one of India’s leading private sector banks, offering a comprehensive range of banking products and services across retail, wholesale, and digital banking. Known for its customer-centric approach and focus on innovation, the Bank continues to strengthen its presence across high-growth segments, backed by strong technology capabilities and a commitment to delivering superior financial experiences.
RBL has entered the premium credit card segment with the launch of two exclusive credit cards — LUMIÈRE and NOVA — marking a major milestone in its strategy to serve India’s fast-growing affluent and luxury-seeking consumer base. The launch reinforces the Bank’s focus on catering to high-net-worth individuals and a new generation of globally aware consumers prioritising premium lifestyle experiences.
With the number of high-net-worth individuals in India set to rise meaningfully, RBL Bank aims to tap into the expanding demand for luxury products, curated experiences, and elevated financial privileges. Both cards have been designed to offer exceptional benefits tailored to the evolved tastes of India’s luxury connoisseurs.
LUMIÈRE – By Invitation Only
LUMIÈRE is an ultra-exclusive, by-invitation-only metal credit card crafted for a select segment of customers. The 18-gram metal card offers bespoke travel benefits, rare lifestyle experiences, exclusive memberships, and sustainability-led privileges. Designed for sophistication and elegance, LUMIÈRE carries an annual membership fee of ₹50,000.
NOVA – Premium Metal Card for High Achievers
NOVA is designed for dynamic, ambition-driven customers seeking premium privileges in everyday living. The card offers accelerated lifestyle rewards including 6% value back on all flight and hotel bookings, 10% savings at leading restaurants, complimentary golf rounds and lessons, and a wide suite of experiential benefits. NOVA comes as a metal variant with an annual membership fee of ₹12,500.
Commenting on the launch, Bikram Singh Yadav, Head – Credit Cards, RBL Bank, said, “We have always aimed to create exceptional experiences for our customers, and these premium cards are crafted for those who seek exclusivity and sophistication in every aspect of life. With these launches, we are creating a premium ecosystem offering privileges that go beyond conventional luxury.”
Sandeep Ghosh, Group Country Manager, India & South Asia, Visa, added, “We are delighted to partner with RBL Bank to redefine luxury with LUMIÈRE and NOVA. Powered by Visa Infinite, these cards unlock bespoke lifestyle experiences curated for India’s rising affluent segment.”
