Investment is not a simple copy-paste activity. Every investor has a different risk perception, so avoid buying or selling only because others are doing so. Borrowed conviction can be risky. Key factors differ from person to person: 1. Risk Taking Ability. 2. Return Expectation. 3. Investment Holding period. 4. Pocket size. 5. Portfolio allocation %. 6. Tax planning (set off of losses). 7. Your perceived risk reward ratio.









